'The Mahogany Writing Community is a big part of Mahogany's growth as a brand,' Kerr said. 'I'm also, on a personal note, a ridiculous fan of Hallmark with actual movies on DVD in my home right now. 'I am incredibly excited to be a part of this community! As a songwriter, I seldom have the chance to share my words in a larger format, and I consider it a privilege to have received this invitation,' said writer Jamie Grace. They will write original content across a range of topics - romantic relationships and friendship, sisterhood and motherhood, fitness and wellness, self-love and self-care, education and work, culture, and heritage, and much more. The inaugural group is made up of Black women from a variety of backgrounds and experiences including authors, poets, advocates, activists, content creators and musicians. The Mahogany Writing Community currently includes eight writers with more to join in the coming months.

Today, we are building on that trust and positioning our brand to more than ever touch our consumer exactly where she is, through creating culturally authentic and resonant content and, of course, through our beautiful products that speak to her life.' 'For more than 30 years, Mahogany has been a trusted brand within the Black community. 'Through the Mahogany Writing Community, we are thrilled to celebrate Black women and build a place of trust and sisterhood that honors the beauty, diversity, resilience, fierceness, and vibrancy of Black womanhood,' said Alexis Kerr, vice president of the Mahogany brand at Hallmark.

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